Skip to Content
Skip to Footer
What Is Marketing?
Data and Insights
Awards and Scholarships
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
AMA membership now $12.42 per month:
Check out this week's perk exclusively for members.
Journal of Marketing Scholarly Insights
How Animation Affects Consumers’ Perception of Product Size
Is Less More? How Consumers View Sustainability Claims
What’s the Secret Behind the World’s Stickiest Brands?
Why Unhappy Customers are Unlikely to Share Their Opinions with Brands
What Marketers Think About Customer Satisfaction Is True
For Social Sellers, Attractiveness Is Part of the Product