Teaching and Learning SIG Archives

Teaching and Learning SIG

Our mission is the advancement of marketing education. To accomplish this mission, we do a variety of activities. At the AMA academic conferences, we host socials and run special sessions on current topics in marketing education.

Learn more about the Teaching and Learning SIG on their website: http://tlsig.com/

Article

The Relative Effects of B2B (vs. B2C) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
Article

Let’s Make a “Deal”: How Deal Collectives Co-Produce Unintended Value from Sales Promotions
Article

Improvised Marketing Interventions in Social Media
Press Release

Uniting the Tribes: Using Text for Marketing Insight
Article

Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies
Article

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

The Relative Effects of B2B (vs. B2C) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

Let’s Make a “Deal”: How Deal Collectives Co-Produce Unintended Value from Sales Promotions

Improvised Marketing Interventions in Social Media

Uniting the Tribes: Using Text for Marketing Insight

Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship