Teaching and Learning SIG Archives

Teaching and Learning SIG

Our mission is the advancement of marketing education. To accomplish this mission, we do a variety of activities. At the AMA academic conferences, we host socials and run special sessions on current topics in marketing education.

Learn more about the Teaching and Learning SIG on their website: http://tlsig.com/

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AMA Academic Conference Proceedings
Article

Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis
Article

An Investment in Knowledge Pays the Best Interest: The Role of Crowdfunded Resources and Crowd Screening in Improving Student Academic Achievement
Article

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Article

Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice
Article

Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gift

AMA Academic Conference Proceedings

Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis

An Investment in Knowledge Pays the Best Interest: The Role of Crowdfunded Resources and Crowd Screening in Improving Student Academic Achievement

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice

Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice

Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gift