Teaching and Learning SIG Archives

Teaching and Learning SIG

Our mission is the advancement of marketing education. To accomplish this mission, we do a variety of activities. At the AMA academic conferences, we host socials and run special sessions on current topics in marketing education.

Learn more about the Teaching and Learning SIG on their website: http://tlsig.com/

Article

What Facebook Likes Really Mean for Your Brand
Article

Two Steps: A Primer on B2B Experiments
Article

Key Factors That Drive Advertising Effectiveness
Article

How Nonprofits Can Increase Their Income [3 Funding Strategies]
Article

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
Article

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

What Facebook Likes Really Mean for Your Brand

Two Steps: A Primer on B2B Experiments

Key Factors That Drive Advertising Effectiveness

How Nonprofits Can Increase Their Income [3 Funding Strategies]

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries