We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Notice: We are experiencing a technical issue with member pricing. If you are a member and want to make a purchase, please contact CustomerSupport@AMA.org
The Marketing Strategy SIG serves members who have an interest in examining firm-level issues in the design, implementation, and evaluation of marketing. Our focus is on examining organizational-level factors in marketing and their impact on a variety of types of firm performance, including financial, innovation, speed, and relationship performance.
Press Release