We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here.
The Marketing Strategy SIG serves members who have an interest in examining firm-level issues in the design, implementation, and evaluation of marketing. Our focus is on examining organizational-level factors in marketing and their impact on a variety of types of firm performance, including financial, innovation, speed, and relationship performance.
More Marketing Strategy SIG Content