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Awards: Marketing Strategy SIG

Varadarajan Award for Early Career Contributions to Marketing Strategy Research

The award recognizes the contributions of a marketing faculty member who has completed ten or fewer years after receipt of his/her doctoral degree. The award recipient will be selected by committee comprised of leading research scholars in marketing strategy. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership.

Previous Winners

Peter Golder, Sundar Bharadwaj, Kay Lemon, Rajesh Chandy, Aric Rindfleisch, Rajdeep Grewal, Stefan Stremersch, Koen Pauwels, Werner Reinartz, Raji Srinivasan, Natalie Mizik, Rob Palmatier, Debanjan Mitra, Shrihari (Hari) Sridhar, Er (Eric) Fang, Kapil Tuli, and J. Andrew Petersen. ​​​​​​​​​​​​​​​​​​​​​​​​


Mahajan Award for Lifetime Contributions to Marketing Strategy Research

The Mahajan Award for lifetime contributions to the field of marketing strategy research will be presented during the AMA Summer Academic Conference. The domain of marketing strategy research is broadly defined to include all firm-level strategic marketing issues/decisions/problems. The award recipient will be selected by committee a comprised of leading research scholars in marketing strategy, including some past winners of the award. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership.

Previous Winners

David Aaker, George Day, David Montgomery, Rajan Varadarajan, Rajendra Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, Ajay Kohli, Roland T. Rust, Stanley F. Slater, Venkatesh Shanker, Dominique Hanssens, Leigh McAlister, Bernie Jaworski, Rajdeep Grewal, and ​Marnik Dekimpe.