We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here.
The mission of SportSIG is to strive to expand the knowledge base of the field of sports marketing and further develop the sports marketing academic community through scholarly activities and outputs focused on the research, teaching and practice of sports marketing.
Follow SportSIG on Twitter: https://twitter.com/amasportsig
Article