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Awards: Sport & Sponsorship-Linked Marketing SIG

The American Marketing Association’s Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) honors the service of its members towards the academic study of sport marketing with three annual awards: the Distinguished Career Contributions to the Scientific Understanding of Sport Business Award, the Emerging Scholar in Sport Marketing Award, and the Paper of the Year in Sport Marketing Award. 

Distinguished Career Contributions to the Scientific Understanding of Sport Business Award

The Distinguished Career Contributions to the Scientific Understanding of Sport Business award is the highest award presented by SportSIG and recognizes scholars who have made a substantial and significant contribution to the scientific understanding of the business of sport over a period of 10 years or more. 

Previous Winners

  •    T. Bettina Cornwell, University of Oregon
  •     Stephen Greyser, Harvard University
  •     Kevin Gwinner, Kansas State University
  •     Lynn Kahle, University of Oregon
  •     Scott Kelley, University of Kentucky
  • Robert Madrigal, California State University, Chico
  •     Tony Meenaghan, University College Dublin
  •     Norm O’Reilly, University of Guelph
  •     Gregory Pickett, Clemson University
  •     Dennis Sandler, Pace University
  •     Kirk Wakefield, Baylor University

Emerging Scholar in Sport Marketing Award

This award recognizes a scholar in the early stage of his or her career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing.  Award candidates may include Ph.D. candidates who have advanced beyond the comprehensive exam (i.e., ABD status), as well as pre-tenure faculty members.  

Previous Winners

2019: Yonghwan Chang, University of Minnesota
2018: Thilo Kunkel, Temple University
2017: Jonathan A. Jensen, University of North Carolina, Chapel Hill
2016: Christopher Lee, Arizona State University
2015: Cody Havard, University of Memphis


Paper of the Year in Sport Marketing Award

The Paper of Year in Sport Marketing Award recognizes outstanding publications that have made a significant contribution to improving our understanding of the academic study of sport marketing and practice. 

Previous Winners

Mazodier, M., Henderson, C. M., & Beck, J. T. (2018). The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance. Journal of Marketing82(6), 28-48.

Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121-141. 

Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110. 

Close, A. G., Lacey, R., & Cornwell, T. B. (2015). Visual processing and need for cognition can enhance event-sponsorship outcomes. Journal of Advertising Research, 55(2), 206-215.

Jensen, J. A. & Cobbs, J. B. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.


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