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About: Sport & Sponsorship-Linked Marketing SIG

The mission of SPORTSIG is to expand the knowledge base in the field of sports and event marketing and further develop the academic community dedicated to this field through collaborative scholarly activities and outputs focused on the research, teaching and practice of sports marketing. SPORTSIG strives to creating opportunities at both the Summer and Winter AMA Academics Conferences for participants to interact and network with key sports industry executives by facilitating programing at local professional and collegiate sports properties in the host cities. We also seek to hold a Sports Industry Keynote speaker series at each Summer and Winter AMA that highlights seminal scholars and practitioners from the sports industry.

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