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#GivingTuesday 2023

#GivingTuesday 2023

Support Marketing for a Greater Good This Giving Tuesday

At the American Marketing Association, the strength of our community lies in its diversity. We aim to foster connections and collaborations that bridge generations and backgrounds, creating a more inclusive and vibrant marketing community. By coming together, we can learn, grow and thrive as marketers to foster a unified marketing ecosystem that empowers one another.

This Giving Tuesday, we invite you to partner with us on November 28 to support the power of marketing research to drive positive societal change, address critical challenges and make a lasting impact on the public good.

Learn more about some of the programs your donation benefits:
The Diversity Leadership Institute

An experiential, interactive four-day program that brings together an intimate cohort of marketing students from historically disenfranchised and underrepresented communities in the marketing field. Your gift allows the AMA to continue this unique program and support travel and lodging costs for participants. Learn more about this unique philanthropic opportunity and the extraordinary opportunities it provides to support diverse future generations in marketing.

The Diversity Leadership Scholarship

This scholarship recognizes underrepresented students who demonstrate leadership in their chapter activities or other areas of their lives. This scholarship is awarded to remarkable students like Teju Calambakkam, Co-President of her collegiate chapter at the University of South Florida. She initiated and launched the chapter’s first Diversity, Equity and Inclusion committee, which has since conducted both an interal chapter audit and demographic surveys to identify the gaps and better meet student needs. “My purpose in getting into the advertising and marketing field was to work toward rectifying the representation inequality I grew up consuming,” said Teju. “I see where discrepancies are, and through AMA, I have a chance to improve them.”