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Broadening the Impact of Transformative Consumer Research: Converting Research Insights into Action

Broadening the Impact of Transformative Consumer Research: Converting Research Insights into Action

Monica Gerhardt

Transformative Consumer Research (TCR) focuses first and foremost on matters of well-being. TCR projects involve almost exclusively a specific consumption problem or opportunity that is related to consumption and directly impacts well-being. Accordingly, such projects strive to develop insights that can be acted upon by consumers.

One of TCR’s recent initiatives was to host a series of discussions with key partners who are combining their social impact practice with academic research.

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Below is an installment of this initiative that took place at AMA’s Marketing and Public Policy Conference on May 29, 2020. The TCR session kicked off the second day of this all-virtual event.

TCR Research CommunitySocial Impact Organizations
Melissa G. Bublitz
University of Wisconsin-Oshkosh
Tiffany Barnett White University of Illinois at Urbana-ChampaignStaci Croom-Raley
Executive Director HIPPY Home Instruction Parents of Preschool Youngsters
Maura L. Scott
Florida State University
Elizabeth G. Miller
University of Massachusetts Amherst
Jonathan Hansen
Development Director HTF Hunger Task Force – Milwaukee
Laura A. Peracchio University of Wisconsin-Milwaukee Beth Vallen
Villanova University
Paul Rogers
Strategic Advisor at Ashoka George Mason University
Shikha Upadhyaya California State University, Los Angeles Samantha Cross
Iowa State University
Faith Rotich
Senior Intrapreneur, Global Impact Ashoka