Transformative Consumer Research (TCR) focuses first and foremost on matters of well-being. TCR projects involve almost exclusively a specific consumption problem or opportunity that is related to consumption and directly impacts well-being. Accordingly, such projects strive to develop insights that can be acted upon by consumers.
One of TCR’s recent initiatives was to host a series of discussions with key partners who are combining their social impact practice with academic research.
Below is an installment of this initiative that took place at AMA’s Marketing and Public Policy Conference on May 29, 2020. The TCR session kicked off the second day of this all-virtual event.
|TCR Research Community||Social Impact Organizations|
|Melissa G. Bublitz|
University of Wisconsin-Oshkosh
|Tiffany Barnett White University of Illinois at Urbana-Champaign||Staci Croom-Raley|
Executive Director HIPPY Home Instruction Parents of Preschool Youngsters
|Maura L. Scott |
Florida State University
|Elizabeth G. Miller |
University of Massachusetts Amherst
Development Director HTF Hunger Task Force – Milwaukee
|Laura A. Peracchio University of Wisconsin-Milwaukee||Beth Vallen |
Strategic Advisor at Ashoka George Mason University
|Shikha Upadhyaya California State University, Los Angeles||Samantha Cross |
Iowa State University
Senior Intrapreneur, Global Impact Ashoka