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2020 AMA Marketing and Public Policy Conference

Marina Del Rey, CA

Theme: “Marketing, Public Policy, and Moral Courage in a Diverse, Rapidly Changing World”

The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy.

Our motivation in selecting this theme is to encourage research and dialog on the contributions of marketing for addressing social issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.

The conference will be preceded by the Biennial Marketing & Public Policy Research Workshop & Doctoral Seminar


Coronavirus Update

The 2020 AMA Marketing and Public Policy Conference is proceeding as scheduled. Because your health and safety are important to us, we continue to communicate with our host venue who in turn is working with local health officials to monitor updates to COVID-19. We’re also following recommendations from the World Health Organization for safely hosting this event. Any changes to this event will be communicated to attendees on this page and via email. You can also review our cancellation policy here.


Conference Agenda

The full MPPC agenda is available by clicking below. You will be directed to a separate website where you’ll need to create a free account.


Pricing

Early-Bird (before 04/27/20)Standard Price
Academic Professional$555$655
Doctoral Student $355$455

Special rates are available for undergraduate students or regional practitioners. Contact the AMA Support Center for more information at customersupport@ama.org or (800) AMA-1150.

If you need to purchase or renew your professional membership to receive member pricing, click here. If you’re a doctoral student, start here.


Session Topics

  • Digital Marketing
  • Entrepreneurship/Innovation
  • Entertainment, Multicultural Marketing and Consumption
  • Global Trade
  • Biotechnology (and more broadly Health Care)
  • Role(s) of Government and Markets
  • Marketing’s Contribution to Quality of Life
  • The Role of Values in Marketing and Public Policy

Conference Co-Chairs

Mitchell Hamilton

Associate Professor of Marketing, Loyola Marymount University

Myla Bui

Associate Professor of Marketing, Loyola Marymount University

David W. Stewart

President’s Professor of Marketing, Loyola Marymount University


AMA Event Policies and Commitment to Conference Safety

Event Location

Marina del Rey Marriott

4100 Admiralty Way
Marina del Rey, CA 90292
(310) 301-3000

 


Hotel

We’ve secured an AMA room block at a special rate of $239.00 per night (excluding taxes and applicable fees which are currently 14% and $0.60 CA CVB fee but are subject to change).

> Book Now

Or you can call (888) 236-2427 and reference AMA Marketing and Public Policy Conference. Please reserve your overnight accommodations early as there are a limited number of AMA rooms available.

The reservation cut-off date is Wednesday, May 6, 2020.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

 


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is not a service fee for reservations booked and ticketed via this service.

 


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

 


Area Attractions, Events and Tourism

Please visit the Marina del Rey Convention and Visitors Bureau for additional city information.

 


ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

2020 AMA Marketing and Public Policy Conference