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2020 AMA Marketing and Public Policy Conference

Marina Del Rey, CA

The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy. Our 2020 event will take place on May 28-30 in Marina Del Rey, CA.


Call for Papers

Learn more about this year’s conference tracks and submit your paper. The deadline is November 1, 2019.


Theme: “Marketing, Public Policy, and Moral Courage in A Diverse, Rapidly Changing World”

Our motivation in selecting this theme is to encourage research and dialog on the contributions of marketing for addressing social issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.

We especially encourage sessions and papers that will focus on the following general topics:

  • Digital Marketing
  • Entrepreneurship/Innovation
  • Entertainment, Multicultural Marketing and Consumption
  • Global Trade
  • Biotechnology (and more broadly Health Care)
  • Role(s) of Government and Markets
  • Marketing’s Contribution to Quality of Life
  • The Role of Values in Marketing and Public Policy

Conference Co-Chairs

Mitchell Hamilton

Associate Professor of Marketing, Loyola Marymount University

Myla Bui

Associate Professor of Marketing, Loyola Marymount University

David W. Stewart

President’s Professor of Marketing, Loyola Marymount University


AMA Event Policies and Commitment to Conference Safety

2020 AMA Marketing and Public Policy Conference