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2020 AMA Marketing and Public Policy Conference

Theme: “Marketing, Public Policy, and Moral Courage in a Diverse, Rapidly Changing World”

The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy.

Our motivation in selecting this theme is to encourage research and dialog on the contributions of marketing for addressing social issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.


MPPC is Going Virtual

The 2020 AMA Marketing and Public Policy Conference is going to be a virtual event due to the rapid developments regarding COVID-19. Join us for concurrent presentations, networking and an online poster discussion forum. Access codes for the conference will be emailed to registrants the week of the conference.


Agenda

The full agenda for the 2020 AMA Marketing and Public Policy Conference is now live on Ex Ordo. Some sessions have moved, so please review all dates and times carefully. All times are listed in CST (Chicago) time.


Proceedings

See all of the research being presented at this event.


Pricing

Academic ProfessionalDoctoral Student
Paper Presenter$199$149
Poster Presenter$149$99
Special Session Panelist or Non-Presenter$99$79

Upload presentations at https://amapublicpolicy20.exordo.com/

If you need to purchase or renew your professional membership to receive member pricing, click here. If you’re a doctoral student, start here.

Paper Presenter – (Includes those previously accepted to present a paper at the MPPC)

  • Presentation slot (15 min) with a live Q & A session 
  • Official certificate of your virtual presentation
  • An opportunity to publish in conference proceedings
  • All benefits of non-presenters (listed below)

Poster Presenter – (Includes those previously accepted to present a poster at the MPPC)

  • Inclusion of presentation material for feedback in the conference forum
  • An opportunity to publish in conference proceedings
  • All benefits of non-presenters (listed below)

Special Session Panelist or Non-Presenter

  • Access to plenary, competitive and special sessions
  • Access to virtual happy hour
  • Access to conference forum to provide feedback on posters and papers 
  • Access to MPPC proceedings

Session Topics

  • Digital Marketing
  • Entrepreneurship/Innovation
  • Entertainment, Multicultural Marketing and Consumption
  • Global Trade
  • Biotechnology (and more broadly Health Care)
  • Role(s) of Government and Markets
  • Marketing’s Contribution to Quality of Life
  • The Role of Values in Marketing and Public Policy

Conference Co-Chairs

Mitchell Hamilton

Associate Professor of Marketing, Loyola Marymount University

Myla Bui

Associate Professor of Marketing, Loyola Marymount University

David W. Stewart

President’s Professor of Marketing, Loyola Marymount University


AMA Event Policies and Commitment to Conference Safety

Ronald O. Loveridge

Director, UCR Center for Sustainable Suburban Development, Former Mayor of the City of Riverside

Ronald O. Loveridge has 33 years of public service – as a Riverside Council member beginning in 1979 and as Mayor from 1994 to 2012. He is a highly regarded regional, state and national leader. At the national level, he was very involved on the Executive Committee and Board of the National League of Cities, making policy calls and decisions on behalf of some 19,000 cities and towns across the nation. He also served as President of the National League of Cities in 2010. Mayor Loveridge is a member of the National Academy of Public Policy. His statewide and regional service has included  board roles on the broadest array of important organizations: the California Air Resources Board, California Forward Action Fund, California Competes, South Coast Air Quality Management District, Southern California Association of Governments, Western Riverside Council of Governments and Inland Empire Economic Partnership.

During his tenure as mayor of the City of Riverside he led a transformative renaissance of the city and guided the city through the great recession, which had an especially severe impact on the Riverside community. His efforts led to Riverside being named the Most Intelligent Community of the Year by the Intelligent Community Forum in 2012 (Robert A. Bell, John G. Jung, and Louis A. Zacharilla. 2012. Seizing Our Destiny. New York: Intelligent Community Forum).

A Stanford doctoral graduate, Mayor Loveridge teaches an extremely popular political science course at the University of California, Riverside. Loveridge’s research investigates urban politics and public policy, particularly environmental policy. He is the author of City Managers in Legislative Politics (Bobbs-Merrill, 1971). His research has appeared in Polity, Environment and Behavior, California Air Environment, and Cry California, as well as several edited volumes.

Broadening the Impact of Transformative Consumer Research: Converting Research Insights into Action

Transformative Consumer Research Executive Leadership and Social Impact Council, Board and Research Community

Transformative Consumer Research collaborates with community partners to explore social innovation and develop actionable research ideas to enhance people’s well-being. These research projects include community organizations as partners in the research process from ideation through data collection and analysis, to writing and public dissemination. To live the mission and values of TCR, they seek new collaborative opportunities to create social impact.

This session focuses on several new initiatives to create societal impact: (1) the TCR Executive Leadership and Social Impact Council and (2) the new bi-annual TCR Social Impact Conferences to build capacity to create impact.

Speakers include participants from the TCR Executive Leadership and Social Impact Council as well as the TCR Board & Research Community.

 

 
 

What are the dates?

The 2020 AMA Marketing and Public Policy Conference will take place 10:00 a.m. – 5:00 p.m., CST on  May 28-29, 2020. Poster sessions will be available for registrants to provide feedback from May 21-June 4, 2020.

What is the format?

MPP will be hosted virtually via the RingCentral webinar and webcast platform. You will not need to create a login to access sessions. The platform allows for webcam video, audio and Q&A. Paper sessions will be hosted by AMA staff who will be available to assist with any technology questions that may arise. You can access the sessions via a landing page that will be made available to registrants on the day of the event. 

Poster presentations will be hosted on ama.org in a virtual discussion board from May 21 through June 4. 

Will the programming change?

No. The conference will still be a mix of poster presentations (hosted via our new ama.org discussion forum) and paper presentations hosted live via RingCentral. We will host plenary sessions on Thursday and Friday mornings, co-chair remarks with award winners announcements, as well as several virtual happy hours from 4:00-5:00 p.m. CST , May 29.

Will sessions be recorded?

Sessions will not be recorded and distributed after the conference. 

What about the party?

We know how valuable conferences are for networking and sharing ideas with the academic community, and we cannot wait for you to join us for our virtual happy hours at the end of the conference! These will be themed around various research topics. Be sure to jump into the one that fits your interests and network with other academics. 

 

2020 AMA Marketing and Public Policy Conference