New Journal of Public Policy & Marketing Coeditors in Chief Kelly Martin and Maura Scott have published an introductory editorial describing their vision for the journal under their tenure:
“This vision is informed by our own experiences with JPP&M, as authors, reviewers, associate editors, and guest editors. We both share a deep appreciation for this Journal’s aims and scope and strongly believe it is a natural home for topics that “make a difference.” In our conversations with other scholars about the Journal, it is clear that JPP&M occupies a special place in the academic publishing hearts of scholars around the world. This affinity is solidly grounded in the Journal’s history (for an overview of JPP&M’s early history, see Sprott and Miyazaki ) and also derives from JPP&M’s historic focus on issues at marketing’s interface with society (Wilkie and Moore 2003, 2011). Indeed, although marketing scholarship has become increasingly narrow in some ways, JPP&M has maintained its connection to the big picture by publishing marketing research that offers policy, ethics, well-being, and societal implications. This deliberately broad focus not only allows JPP&M to serve as an umbrella for varied marketing research but also provides us a natural platform through which to welcome new and diverse scholarship to the Journal.
We believe that the turbulent reality in which we live makes the need for the type of research JPP&M publishes more critical than ever. Even before the onset of the COVID-19 outbreak, we were living in a time characterized by a dynamically shifting marketing and societal landscape. Political, regulatory, and market-based institutions are beset by unprecedented volatility and unpredictability. So too, can today’s consumers be seen as at once more empowered and yet more vulnerable than ever. On all these fronts, JPP&M embraces scholarly contributions that are rigorous, relevant, and inclusive. We welcome your best work on these topics.”
Read the full editorial here.
AMA welcomes Maura Scott and Kelly Martin as editors of JPPM. They, along with many others, will be featured in the 2020 Marketing and Public Policy Conference, which is entirely virtual. The theme of the conference is “Marketing, Public Policy, and Moral Courage in a Diverse, Rapidly Changing World,” which was selected to reflect the challenges to marketing and policy making posed by a rapidly changing world that has become smaller as a result of digital connectivity, even as the diversity of needs, attitudes, and perspectives have been magnified by this connectivity. Registration is still open—review the entire program and plenaries now: