Doctoral students are invited to join DocSIG’s signature event, “the DocSIG Global Colloquium”, at the 2027 AMA Winter Academic Conference. Each year, DocSIG brings together doctoral students from around the world for a program designed specifically to support emerging marketing scholars. In just four hours, you will have the opportunity to network and receive research mentorship from with leading marketing scholars, participate in sessions on AI in marketing teaching and research, all in one place. Our goal is to support doctoral students as they develop their research, navigate the publication process, and prepare for teaching and academic careers in a rapidly changing environment.
This event will take place on Saturday, February 13, 2027, from 7:30 AM to 11:30 AM at the 2027 AMA Winter Academic Conference.
Key Benefits for Doctoral Students
- Networking with Leading Marketing Scholars, Faculty Mentors, and a Global Doctoral Community
- Expert-Led Session and Q&A on AI in Marketing Pedagogy
- Editor Panel and Q&A on Publishing in the Age of AI
- Small-Group Research Mentorship
Registration
Free with Winter AMA conference registration
Private Breakfast Included
Limited seats are available—please register as early as possible. Once we reach full capacity, registration will close. For any questions, please contact Safa Zahra Karami, at zkarami@uwyo.edu
To register for the DocSIG Global Colloquium , please complete both the steps:
Step 1: Register for the 2026 Winter AMA Conference here.
Step 2: Register for the DocSIG Global Colloquium here
Faculty Ambassadors
DocSIG is proud to collaborate with our distinguished faculty ambassadors, Prof. Amber Epp, Associate Professor of Marketing and Wilbur Dickson-Bascom Professor in Business at the University of Wisconsin-Madison’s School of Business and Associate Editor for the Journal of Marketing and Dr. Michael Haenlein, Professor of Marketing at ESCP Business School.
Amber Epp
Amber Epp is an Associate Professor of Marketing and Wilbur Dickson-Bascom Professor in Business at the University of Wisconsin-Madison’s School of Business. Amber’s research advances an interdisciplinary perspective of the relationship between family and the marketplace. In particular, she studies how families evaluate and make sense of their choices within the broader cultural context. Her work has been published in Journal of Consumer Research, Journal of Marketing, Journal of Service Research, Journal of Retailing, and she has co-authored book chapters on qualitative data analysis, family consumption behavior, and assemblage theory. She also serves as an Associate Editor for the Journal of Marketing, sits on the editorial review boards for JCR, JPPM, and JSR, and serves on the AMA Academic Council.
Dr. Michael Haenlein
Dr. Michael Haenlein is Professor of Marketing at ESCP Business School. Michael’s main area of expertise is the impact of new technologies on firms and consumers. Within this space, Michael has worked on questions related to online retailing, social media, influencer marketing, mobile gaming, and, more recently, artificial intelligence, video gaming, and live streaming.
Michael is among the Top 20 most-cited researchers in marketing worldwide. He is an Associate Editor at the Journal of Marketing, the Journal of the Academy of Marketing Science (JAMS), and the International Journal of Research in Marketing (IJRM). He is equally on the Editorial Review Board of the California Management Review and the Advisory Board of the European Management Journal. Michael received best paper awards for his work published in Business Horizons and IJRM, as well as the Jan-Benedict Steenkamp Award for Long-term Impact in Marketing and the AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing.
Doctoral Student Organizers – DocSIG Leadership
The DocSIG Global Colloquium is organized by dedicated doctoral student leaders who are committed to creating meaningful programming, mentorship opportunities, and community support for PhD students worldwide.
Rafaeka Canova Davide
Rafaela is a fifth-year Ph.D. Candidate in Marketing at the Sam M. Walton College of Business, University of Arkansas. She is a consumer culture researcher whose work examines how marginalized consumers navigate markets through everyday practices that attempt to reshape markets and cultural meanings. This is Rafaela’s second year serving DocSIG.
Zahra (Safa) Karami
Safa is a fourth- year PhD candidate in marketing at the University of Wyoming. Before beginning my PhD, she spent more than 15 years industry experience in international sales and marketing roles, including six years as a country sales manager. Drawing on this professional experience, her research focuses on salesperson decision making, entrepreneurial orientation and marketing strategy. This is her third year serving DocSIG.
Saturday, February 13
Below is the Tentative Program Schedule
Session 1: AMA DocSIG–Sheth Foundation Mentors Breakfast
Begin the morning with small-group conversations with distinguished marketing faculty while enjoying a continental breakfast. Build
connections beyond your home institution and gain perspective on different stages of the PhD journey.
Session 2: AI in Marketing Pedagogy
Explore how AI is reshaping marketing teaching, including opportunities, challenges, and practical considerations for future and
early-career faculty.
Session 3: Meet the Editors: Publishing in the Age of AI
Hear from journal editors and experienced scholars about how AI is influencing research and publishing, including responsible use,
emerging expectations, and considerations for doctoral students preparing manuscripts for leading marketing journals.
Session 4: Research Mentorship
Join small-group mentoring sessions focused on your research. Discuss dissertation ideas, ongoing projects, and theoretical or
methodological challenges, and receive targeted feedback from distinguished faculty mentors.
We extend our sincere gratitude to our long-standing sponsor, the Sheth Foundation, for generously sponsoring the DocSIG–Sheth Foundation Mentor’s Breakfast.Their continued support plays a vital role in empowering doctoral students and strengthening our global community.
