Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
AMA membership now $12.42 per month:Check out this week's perk exclusively for members. Learn More
Promotion marketing includes tactics that encourage short-term purchase, influence trail and quantity of purchase, and are very measurable in volume, share and profit. Examples include coupons, sweepstakes, rebates, premiums, special packaging, cause-related marketing and licensing. Here you will find a collection of marketing news articles and research insights regarding promotion marketing.