We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here.
Business-to-consumer (B2C) refers to businesses that market services or products to consumers. Here you will find the American Marketing Association’s archive of articles regarding B2C or business-to-consumer advertising.