A matrix to rate and compare trade shows based on weighted criteria.
- Estimated time required: 1 hour
- Skills required: Event management
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Marketing Communications Plan Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Plan Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
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