The AMA SEO Keyword Map Template is a spreadsheet-based tool designed to help marketers organize and optimize website pages for search engine visibility. It provides a structured framework to connect high-intent keywords to specific pages, track SEO metrics, and manage on-page elements like titles and links.
This template supports a strategic approach to SEO by aligning keyword targets with user intent, search volume, and funnel stage—helping teams build a clear, scalable foundation for content planning, optimization, and performance monitoring.
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Why Use a SEO Keyword Map?
- Aligns Content With User Intent and Funnel Stage
The template maps each keyword to a corresponding user stage (awareness, consideration, decision) and search intent, helping ensure content aligns with how users search, evaluate, and convert. This structure reflects core principles found in many foundational marketing frameworks, enabling more strategic content planning across the funnel. - Centralizes Key SEO Data for Prioritization
By tracking search volume, keyword difficulty, current rankings, and internal/external links in one place, the template gives teams a clear view of which pages are performing, which need optimization, and which have untapped potential. This centralized approach reduces guesswork and supports faster, more informed decisions about where to focus SEO efforts. - Supports Scalable SEO Strategy Development
The sheet is designed for ongoing updates—enabling teams to build, refine, and expand their keyword strategy over time without losing visibility or structure. It reinforces foundational SEO marketing practices by helping teams stay organized as they optimize for search intent, relevance, and performance across an evolving content ecosystem.
How To Use AMA’s SEO Keyword Map
- Make a copy in Google Sheets when prompted, or download the Excel file to save and edit locally.
- Map Keywords to Pages: In the “SEO Keyword Map” tab, assign each keyword to a URL, define its search intent and user stage, and categorize by page type.
- Track SEO Performance: Enter metrics like search volume, keyword difficulty, and current ranking position.
- Optimize On-Page Elements: Use the columns for title tags, engagement indicators, internal/external links, and notes to guide on-page SEO updates.
- Review & Update Regularly: Use the “Last Updated” field to manage ongoing iterations as rankings change or content is refreshed.
What’s Included in Your SEO Keyword Map?
| Feature | Description |
|---|---|
| Page-to-Keyword Mapping | Assigns keywords to specific URLs, user stages, and search intent |
| Keyword Metrics Tracking | Columns for search volume, difficulty, and current rankings |
| On-Page Optimization Columns | Title tags, engagement notes, internal/external link tracking |
| Funnel Alignment | Identifies where each keyword fits within the user journey |
| Update Timestamp Field | Helps teams manage version control over SEO changes and page updates |
SEO Keyword Map in Action
| Challenge | Toolkit Solution |
|---|---|
| Disorganized SEO targeting | Structured keyword-to-page mapping aligns efforts and prevents duplication |
| Poor visibility into performance gaps | Ranking, volume, and difficulty fields help identify optimization priorities |
| Lack of intent or funnel-stage clarity | Intent and user stage columns improve targeting strategy and content alignment |
| Siloed SEO work across teams | A shared sheet format provides visibility and coordination across contributors |