A worksheet to help sales & marketing departments align on their definition of a qualified lead.
- Estimated time required: 2 hours
- Skills required: Meeting facilitation
Get Full Access to This Resource With AMA Membership
Market Research Playbook
This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.