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Participant Profile Form

Use this tool to retrieve vital information from participants that will be engaging in your focus group.

  • Skills required: Focus group preparation

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Market Research Playbook

Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

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