Save Time. Plan Confidently. Make an Impact.
Your time is valuable. That’s why the Marketing Strategy Playbook is built to help you develop a corporate marketing strategy that supports your company’s values and vision. The playbook’s framework and easily editable tools will quickly empower your organization’s lead generation strategy.
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Includes 15 Tools and Templates
This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:
- Balanced Scorecard Strategy Map
- Core Values Worksheet
- Vision Statement Worksheet
- Marketing Business Alignment Tool
- Key Marketing Metrics Dashboard
- Brand Assessment Tool
- Competitive Analysis Tool
- Marketing Strategy Scorecard
- Customer Profile Template
- Positioning Statement Worksheet
- Buying Process Stage Template
- Marketing Channel Ranking Tool
- Message Mapping Tool
- Marketing Budget Template
- Marketing Plan Presentation Template
AMA Marketer’s Toolkits
This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.
This playbook is powered by Demand Metric.