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Marketing Strategy Playbook

AMA Marketing Strategy Playbook

Save Time. Plan Confidently. Make an Impact.

Your time is valuable. That’s why the Marketing Strategy Playbook is built to help you develop a corporate marketing strategy that supports your company’s values and vision. The playbook’s framework and easily editable tools will quickly empower your organization’s lead generation strategy.

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Includes 15 Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

  • Balanced Scorecard Strategy Map
  • Core Values Worksheet
  • Vision Statement Worksheet
  • Marketing Business Alignment Tool
  • Key Marketing Metrics Dashboard
  • Brand Assessment Tool
  • Competitive Analysis Tool
  • Marketing Strategy Scorecard
  • Customer Profile Template
  • Positioning Statement Worksheet
  • Buying Process Stage Template
  • Marketing Channel Ranking Tool
  • Message Mapping Tool
  • Marketing Budget Template
  • Marketing Plan Presentation Template

AMA Marketing Strategy Playbook

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

This playbook is powered by Demand Metric.