Use this tool to create fictional personas for the key audiences you intend to target.
- Skills required: Customer analysis
- Requires: Microsoft Excel
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Content Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.