Skip to Content Skip to Footer
Students Helping Students: #GivingTuesday Collegiate Competition

Students Helping Students: #GivingTuesday Collegiate Competition

Scholarship Winners

The American Marketing Association Foundation (AMAF) and the AMA Collegiate Chapters Council (CCC) invite all AMA Collegiate chapters to participate in the annual #GivingTuesday challenge on November 30, 2021. All gifts go directly towards our two collegiate scholarships: the Diversity Leadership Scholarship and the Social Impact Scholarship.


The Cause

As the philanthropic arm of the AMA, the AMAF champions individual marketers who are making an impact in our profession and community. In 2018, the AMAF launched the Students Helping Students program and competition, an opportunity for collegiate members to give back to their community and compete with other chapters. Through the Students Helping Students collegiate competition, students can help one another by fundraising for AMA collegiate scholarships to support their peers.


The Challenge

Starting October 4, AMA collegiate chapters are encouraged to create and execute a fundraising campaign in support of the AMA collegiate scholarships. The goal of this campaign is to get members, non-members, alumni, faculty, staff, family, etc. to donate to AMA’s “Students Helping Students” program on or before #GivingTuesday (November 30, 2021.)

Please share this donation form to encourage participation. Remember to give your donors the correct name of your university as some schools have multiple campuses or locations! 

Any amount is appreciated and all fundraising efforts can be highlighted in the Community & Social Impact section of the chapter’s annual reports. (Note: total donations received per chapter will be shared on the AMA Collegiate website by mid-December).


The Rewards

Your chapter is eligible to win awards for your generosity to your fellow students. Special recognition will be given at the upcoming International Collegiate Conference to chapters that raise the most money. These awards will be given to both large and small chapters.

Awards/Recognition include:

  • Recognition at the 2022 AMA International Collegiate Conference for all participating chapters
  • The top 25 chapters will receive a certificate for their efforts
  • The top 10 chapters that identify and compete for the Top Small Chapter awards will receive a certificate for their outstanding efforts 
  • The TOP chapter from the top 25 and top 10 above which raises the most funding will receive special recognition