By: Kelley Gullo, Duke University, and Sarah Memmi, Duke University
During special sessions at the 2018 Summer AMA and ACR conferences, leading scholars discussed what research in their areas would look like if they adopted a Better Marketing for a Better World perspective. Learn about the ideas they shared and download their presentation files here:
![](https://www.ama.org/wp-content/uploads/2018/12/Michael-Ahearne_Bio-Image.jpg?w=197&h=250)
University of Houston
![](https://www.ama.org/wp-content/uploads/2018/12/Johan-Berger_Bio-Image.jpg?w=197&h=250)
University of Pennsylvania
![](https://www.ama.org/wp-content/uploads/2019/02/Jonathan-Berman-Rethinking-Marketing.jpg?w=197&h=250)
London Business School
![](https://www.ama.org/wp-content/uploads/2018/12/Chintagunta-Pradeep_Bio-Image.jpg?w=197&resize=197%2C250)
University of Chicago
![](https://www.ama.org/wp-content/uploads/2019/02/Dahl-Darren_Rethinking-Marketing.jpg?w=172&resize=197%2C250)
University of British Columbia
![](https://www.ama.org/wp-content/uploads/2018/12/Giesler-Markus_Bio-Image.jpg?w=197&resize=197%2C250)
York University
![](https://www.ama.org/wp-content/uploads/2019/02/Rebecca-Hamilton-Rethinking-Marketing.jpg?w=197&h=250)
Georgetown University
![](https://www.ama.org/wp-content/uploads/2018/12/Ajay-Kohli_Bio-Image.jpg?w=197&resize=197%2C250)
Georgia Tech
![](https://www.ama.org/wp-content/uploads/2018/12/Cait-Lamberton_Bio-Image-e1544414693556.jpg?w=197&h=250)
University of Pittsburgh
![](https://www.ama.org/wp-content/uploads/2018/12/Koen-pauwels_Bio-Image.jpg?w=197&resize=197%2C250)
Northeastern University
![](https://www.ama.org/wp-content/uploads/2019/02/Linda-Price.jpg?w=197&h=251)
University of Oregon
![](https://www.ama.org/wp-content/uploads/2019/02/Roland-Rust-Rethinking-Marketing.jpg?w=197&h=250)
University of Maryland
![](https://www.ama.org/wp-content/uploads/2019/02/01-steenkamp-jan-benedict.jpg?w=197&resize=197%2C250)
University of North Carolina
![](https://www.ama.org/wp-content/uploads/2018/12/Vanitha-Swaminathan_Bio-Image.jpg?w=197&resize=197%2C250)
University of Pittsburgh
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