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Stanford A. Westjohn, Peter Magnusson, George R. Franke, and Yi Peng Win the 2022 S. Tamer Cavusgil Award

Stanford A. Westjohn, Peter Magnusson, George R. Franke, and Yi Peng Win the 2022 S. Tamer Cavusgil Award

Stanford A. Westjohn (University of Alabama), Peter Magnusson (University of Texas Rio Grande Valley), George R. Franke (University of Alabama), and Yi Peng (Tennessee Tech University) have been selected as the recipients of the annual S. Tamer Cavusgil Award for their article, “Trust Propensity Across Cultures: The Role of Collectivism,” which appeared in the March 2022 issue (Vol. 30, No. 1) of Journal of International Marketing.

The award honors a Journal of International Marketing article from the most recent calendar year (2022) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Goksel Yalcinkaya (University of New Hampshire), Brett W. Josephson (George Mason University), and Justina Gineikiene (Vilnius University). The committee stated,

“The article explains the role of trust in international marketing to resolve conflicting findings in a well-established study area. By combining multiple methodologies, competing conceptualizations, and analyzing an impressive empirical package, the study offers causal and empirical evidence on the relationship between collectivism and trust along with managerially relevant direct findings that demonstrate the potential of value priming.”

About the Journal of International Marketing

Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

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As the largest chapter-based marketing association in the world, the American Marketing Association (AMA) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The AMA is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.