Katharina Petra Zeugner-Roth, Vesna Žabkar, and Adamantios Diamantopoulos have been selected as the recipients of the annual Hans B. Thorelli Award for their article, “Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective,” which appeared in the June 2015 issue (Vol. 23, No. 2) of Journal of International Marketing. The award honors a Journal of International Marketing article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice. This year, eligible articles were those published in or before 2017.
The committee overseeing the selection process comprised Cem Bahadir (University of North Carolina Greensboro), Pravin Nath (Clemson University), and Peter Magnusson (University of Texas Rio Grande Valley). According to the committee,
The article has had significant impact on international marketing research as demonstrated by the quality and the quantity of citations it has received. The article generates novel insights into one of the core questions in the international marketing literature, namely, consumers’ preferences for foreign versus local products. Using the social identity theory, the authors study the impact of consumer ethnocentrism, national identity, and consumer cosmopolitanism on consumers’ judgements and the willingness to buy foreign versus domestic products using a multi-country sample.
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