What You’ll Learn
- Identify how to align your content strategy and messaging with audience needs, preferences, and pain points.
- Explore techniques for generating creative content ideas, brainstorming topics, and developing editorial calendars and content schedules to ensure consistency, relevance, and alignment with marketing goals and objectives.
- Learn how to use data analytics tools to assess content effectiveness, identify opportunities for optimization, and refine content strategies over time.
- Explore multi-channel distribution strategies to maximize the reach and impact of your content campaigns. These include leveraging owned, earned, and paid media channels, influencer partnerships, and community engagement.
- Identify who should be part of your content strategy team and how best to work and communicate for successful outcomes.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message and on brand. Effective content planning can also streamline the work process, better enabling diverse marketing teams to work together more efficiently.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.