What You’ll Learn
- Describe the role of strategy and marketing in an entrepreneurial setting
- Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
- Explain marketing basics, including the marketing process and the Four P’s
- Discuss the role of marketing in the discovery stage of a new venture
- Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
- Discuss the role of strategic planning in the entrepreneurial process
- Describe the key elements of a marketing plan
- Outline the factors for success in creating a new venture business plan
- Accreditations
Are you an AMA Professional Certified Marketer®️? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
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