What You’ll Learn
- Gain a foundational understanding of how search engines work (with an emphasis on how users will find our content)
- Learn the importance of keywords, what they are, how to conduct keyword research, and how to find relevant keywords for your content
- Discuss the on-page SEO essentials including title tags, meta descriptions, header tags, and internal linking
- Recognize how high-quality content is critical for SEO success
- Introduce technical SEO and user experience basics and why they are important to SEO
- Illustrate how to measure SEO success and make data-driven decisions using tools like Google Analytics and Google Search Console to measure traffic, track keyword rankings, and monitor site performance
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
This training provides a foundational understanding of search engine optimization and its impact on content visibility.
Participants will learn how search engines work, the importance of keywords and effective keyword research, essential on-page SEO elements like title tags and meta descriptions, and the significance of high-quality content.
The training will cover user experience and technical SEO basics, and introduce tools like Google Analytics and Google Search Console to measure traffic and monitor site performance, empowering attendees to make data-driven decisions.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.