What You’ll Learn
- Understand the basic workflow / steps of an influencer marketing campaign from start to finish
- Know how to create an effective creator brief
- Understand the top platforms that creators are publishing on – and the nuances between them
- Empathize with creators’ POV re: the partnership process
- Understand the current and emerging trends in the world of influencer marketing
- Achieve a basic understanding of measuring a campaign’s success and cite real world examples of successful / unsuccessful campaigns
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
Dive into the dynamic world of influencer marketing and unlock the secrets of digital storytelling that captivates millions! This bootcamp offers a comprehensive look into influencer marketing, exploring how brands can effectively work with online creators to reach their target audiences.
Journey from the early days of blogging to the video-driven landscapes of TikTok, YouTube, and Instagram. Discover the nuanced ecosystem of creators—from nano-influencers to global stars—and learn how to craft campaigns that resonate across different platforms and audiences.
The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.
You’ll leave this session with the tools to identify, work with, and evaluate effective influencer marketing strategies.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.