About the Course
Marketing relies on information and data. Successful marketers need to understand, and be comfortable using, data tools and applying analysis. This course will build your foundational understanding of data, from basic concepts to more advanced practices in collection and interpretation.
You’ll explore essential topics including collection tools, statistical interpretation, qualitative data analysis, and critical principles of reliability, validity, and accuracy. Through interactive activities, you’ll develop practical skills and learn how to ensure that your data is both trustworthy and responsibly managed.
This course empowers learners to work with data in any context, making informed marketing decisions based on sound analytical principles.
What You’ll Learn
- List different data collection tools used to measure results and describe best practices for analyzing and interpreting data
- Explain the steps of a thematic analysis for qualitative data
- Revise to “Identify key features from a visual display of data to extract key insights that inform strategy
- Explain the meaning of descriptive statistics, such as measures of central tendency and spread, in a real-world context
- Explain common analytics used in marketing
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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certificate program
Certificate in Data Analytics
Gain an overview of topics in statistics and their applications in various fields.
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.