In Today’s Digital Age, Content Marketing IS Marketing.
Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success.
That’s why we’ve partnered with Content Marketing Institute (CMI), a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.
This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It’s your ultimate key to success, providing a deep dive into the following critical areas:
- Modern Content Marketing
- Building Your Team
- Operations and Content Modeling
- Standards and Guidelines
- Audience
- Product Development
- Storytelling
- Measurement
- Story mapping
Pricing
AMA Member
$1,295
Log in to view member discount code
Non-Member
$1,395
How Certification Works
Enrollment for the Content Marketing Certification program happens through our partners at CMI. You’ll have access to 15 hours of self-paced online learning, followed by an online exam.
- Strategically Align Your Content Marketing
- Get Actionable Takeaways
- Unlock your potential
Eligibility Requirements
While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:
- Bachelor’s degree and four years of professional marketing experience
- Master’s degree and two years of professional marketing experience
- 7 years of professional marketing experience
Exam Details
The online test is made up of 100 multiple-choice questions. You’ll have two hours to complete it.
To pass, you must receive an overall score of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.
Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.
Have You Already Passed the PCM® Exam?
Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.
Frequently Asked Questions
If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.
If you purchased the PCM Content Marketing exam prior to October 25, you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program. If you would like to take the updated exam, you will also need to purchase the preparation course.
The new PCM Content Marketing program is different enough from the CMI University program that we will not be able to confer the PCM designation to those who previously completed the CMI University program. A new exam must be completed in order to achieve the PCM designation.
If you purchased the PCM Content Marketing exam prior to October 25, 2023 you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program.
If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.
AMA members receive a $100 discount. They must log into their AMA account for the discount code to use for purchase on the Content Marketing Institute website.
No. Unfortunately, we do not offer payment plan options at this time.
You will access the exam through the Content Marketing Institute’s learning management system upon completion of the course material.
Additional Questions?
No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at pcm@ama.org.