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Content Marketing Certification

Content Marketing Certification

COMING SOON! Only the best content stands out in a cluttered marketing world. That’s why we’ve partnered with Content Marketing Institute (CMI), a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.

This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It’s your ultimate key to success, providing a deep dive into the following critical areas:

  • Modern Content Marketing
  • Building Your Team
  • Operations and Content Modeling
  • Standards and Guidelines
  • Audience
  • Product Development
  • Storytelling
  • Measurement
  • Storymapping


AMA Member




Check back soon for the enrollment link!

If you aren’t already, log in to your AMA account, and the AMA member discount code will appear on this page.

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of100 multiple-choice questions. You’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Exam Preparation

Are You Interested in Just the PCM® Exam?

Purchase just the PCM®️ Content Marketing exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.

  • Download the Book of Knowledge to understand the topics and key terms you need to know to pass the PCM® Content Marketing exam.
  • Take the free practice exam to assess your current content marketing skillset and identify areas of improvement.
AMA Member$249
Non-AMA Member$349

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.


No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at