Skip to Content Skip to Footer
Growth in 2018

Looking for Growth in 2018? Get Ready to Get Uncomfortable.

J. Walker Smith

Growth in 2018

Growth is found now in uncomfortable places.

The literature on growth is vast, but almost all of it presumes that growth is a matter of following well-known principles of business as usual. This succeeds when growth is found in comfortable places. For decades, this has been the case, but it is true no longer.


Growth has not been squeezed out by adverse conditions. Rather, growth has shifted to places beyond the reach of companies unable or unwilling to get uncomfortable.


Want to view this content?

Create a free ama.org account to view this content. This type of account gives you limited access to select AMA content.

J. Walker Smith is chief knowledge officer for brand and marketing at Kantar Consulting and co-author of four books, including Rocking the Ages. Follow him on Twitter at @jwalkersmith.​