J. Walker Smith, Author at American Marketing Association

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J. Walker Smith

J. Walker Smith is chief knowledge officer for brand and marketing at Kantar Consulting and co-author of four books, including Rocking the Ages. Follow him on Twitter at @jwalkersmith.

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The Power of Narrative

Creating Value from an Abundance of Happiness

Yellow and Blue balloons off-target concept

Marketers Are Facing a Crisis of Precision

What Marketers Must Do to Win Consumers' Dwindling Attention

What Marketers Must Do to Win Consumers’ Dwindling Attention

Brands Survive Digital Disruption

4 Steps Brands Must Take to Survive Digital Disruption

Growth in 2018

Looking for Growth in 2018? Get Ready to Get Uncomfortable.