J. Walker Smith, Author at American Marketing Association

Skip to Content Skip to Footer

J. Walker Smith

J. Walker Smith is chief knowledge officer for brand and marketing at Kantar Consulting and co-author of four books, including Rocking the Ages. Follow him on Twitter at @jwalkersmith.

Creating Value from an Abundance of Happiness

Yellow and Blue balloons off-target concept

Marketers Are Facing a Crisis of Precision

What Marketers Must Do to Win Consumers' Dwindling Attention

What Marketers Must Do to Win Consumers’ Dwindling Attention

Brands Survive Digital Disruption

4 Steps Brands Must Take to Survive Digital Disruption

Growth in 2018

Looking for Growth in 2018? Get Ready to Get Uncomfortable.

Digital Marketing Strives for Analog Goals