The legendary marketing professor has published more than 350 papers and books, including 1969’s The Theory of Buyer Behavior, which has been cited more than 7,200 times
Jagdish Sheth—a long-time friend of the AMA and the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University—has won the 2019 Thomas Jefferson Award from Emory. This award honors research, mentoring and philanthropy, according to Emory Report.
“This award is really special because it is selected by a committee of university-wide peers,” says Sheth, according to Emory Report. “Also, it is special because the Jefferson Award reinforces the mission of an academic, which is to unlock the potential of others.”
Sheth has been an author on more than 350 research papers and books, including 1969’s “The Theory of Buyer Behavior,”cited more than 7,200 times, and 1991’s “Why we buy what we buy: A theory of consumption values,” cited more than 3,400 times.
“The committee was deeply impressed by the local, regional and international contributions Professor Sheth has made through his distinguished career at Emory,” says Carol Rowland Hogue, Jules & Uldeen Terry Professor of Maternal and Child Health, professor of epidemiology and director of the Women’s and Children’s Center at Emory.
Holli Semetko, the Asa Griggs Candler Professor of Media and International Affairs at Emory, called Sheth a visionary leader and beloved mentor, colleague and teacher.
“He and his wife, Madhu Sheth, and the Sheth Family Foundation, have been most generous in so many ways and we have become a better institution and better informed as individuals as a result,” Semetko says.
Benn Konsynski, the George S. Craft Professor in Information Systems and Operations Management at Goizueta of Emory, says that Sheth is “the full package.”
“[T]op scholar, highly respected in global public and private sectors, leader in pedagogy and education institution governance, generous with his advice and mentorship, highly respected by world leaders, and a strong servant to Emory University and each institution he has engaged,” Konsynski says.
Sheth is the namesake of the AMA-Sheth Foundation Doctoral Consortium, the premier consortium in marketing, which brings together the best students from the world. The consortium was given Sheth’s name in 1997 in recognition of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of the consortium on an ongoing basis by establishing an AMA Foundation endowed fund.