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Marketing Communications Toolkits

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The AMA Marketer’s Toolkits can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!

These toolkits are available to AMA members at no additional charge. Become a member to gain access!

If you are already an AMA member, please login.

Advertisement Evaluation Matrix
A matrix to evaluate the effectiveness of advertising concepts.

Advertising Calendar and Budget Template
Use this to organize your advertising campaigns. Track media types, due dates and budget information.

Brand Assessment Tool
A self-assessment to evaluate your organization from a branding perspective.

Brand Perception Survey
A survey to quickly understand how your brand is viewed in the market.

Campaign Impression Calculator
Use this tool to determine your cost per impression across various communications channels.

Competitive PR and Advertising Analysis
A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.

Competitor Analysis Tool
This will help you determine your market position in relation to your competitors.

Customer Profile Template
Use this to create fictional personas for the key audiences you intend to target.

Editorial Calendar Template
Use this calendar template to keep track of your editorial opportunities for the year.

Email Marketing ROI Calculator
Use this tool to calculate results for email marketing campaigns.

Events Database
A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for the year.

Key Marketing Metrics Dashboard
Use this to define, track, and report on your key marketing metrics.

Lead Generation Prioritization Tool
Use this tool to evaluate your lead generation initiatives.

MarCom Objectives Worksheet
A template to help you write your MarCom plan objectives.

Marketing Collateral Management Tool
Use this database to ensure your marketing collateral is up-to-date and well distributed.

Marketing Communications Budget Template
Use this template to set and track your MarCom budget.

Marketing Communications Calendar
Use this professionally designed calendar to organize and communicate all of your marketing activities.

Marketing Plan Presentation Template
A marketing plan presentation template consisting of seven stages.

Message Mapping Tool
A template to document and assess the key messages that are important for your target audience to hear.

Mobile Marketing Planning Checklist
A checklist to ensure you have the right infrastructure to implement a mobile marketing program.

Online Advertising ROI Calculator
We created the Online Advertising ROI Calculator to help you determine the ROI for pay-per-click advertising campaigns.

Positioning Statement Worksheet
A worksheet to define a positioning statement that describes your product and its differentiation.

Press Release Template
A template to create a properly formatted press release.

Public Relations Calendar
Use this tool to create a public relations calendar for year that will allow you to plan & report on your public relations activities throughout the year.

Social media channel selection tool
Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

STEP Industry Analysis Tool
A worksheet to analyze industry trends and social, technological, economic and political conditions.

Tradeshow Evaluation Matrix
A matrix to rate and compare tradeshows based on weighted criteria.