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Marketing Communications Toolkits

Marketing Communications Toolkits

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The AMA Marketer’s Toolkits can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!

These toolkits are available to AMA members at no additional charge. Become a member to gain access!


Public Relations Calendar
Use this tool to create a public relations calendar for year that will allow you to plan & report on your public relations activities throughout the year.

Editorial Calendar Template
Use this calendar template to keep track of your editorial opportunities for the year.

Competitor Analysis Tool
This will help you determine your market position in relation to your competitors.

STEP Industry Analysis Tool
A worksheet to analyze industry trends and social, technological, economic and political conditions.

Customer Profile Template
Use this to create fictional personas for the key audiences you intend to target.

Marketing Communications Calendar
Use this professionally designed calendar to organize and communicate all of your marketing activities.


Advertising Calendar and Budget Template
Use this to organize your advertising campaigns. Track media types, due dates and budget information.

Advertising Plan Checklist
Use this as a framework for building your annual advertising plan and budget.

Campaign Impression Calculator
Use this tool to determine your cost per impression across various communications channels.

Press Release Template
A template to create a properly formatted press release.

Events Database
A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for the year.

Marketing Communications Budget Template
Use this template to set and track your MarCom budget.

Qualified Lead Definition Tool
A worksheet to help sales & marketing departments align on their definition of a qualified lead.

Positioning Statement Worksheet
A worksheet to define a positioning statement that describes your product and its differentiation.

Mobile Marketing Planning Checklist
A checklist to ensure you have the right infrastructure to implement a mobile marketing program.

Email Marketing ROI Calculator
Use this tool to calculate results for email marketing campaigns.


Lead Generation Prioritization Tool
Use this tool to evaluate your lead generation initiatives.

MarCom Objectives Worksheet
A template to help you write your MarCom plan objectives.

Marketing Automation Business Case
A template to create a business case for an investment in a Marketing Automation solution.

Marketing Collateral Management Tool
Use this database to ensure your marketing collateral is up-to-date and well distributed.

Marketing Plan Presentation Template
A marketing plan presentation template consisting of seven stages.

Message Mapping Tool
A template to document and assess the key messages that are important for your target audience to hear.


Advertisement Evaluation Matrix
A matrix to evaluate the effectiveness of advertising concepts.

Brand Assessment Tool
A self-assessment to evaluate your organization from a branding perspective.

Brand Perception Survey
A survey to quickly understand how your brand is viewed in the market.

Competitive PR and Advertising Analysis
A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.

Key Marketing Metrics Dashboard
Use this to define, track, and report on your key marketing metrics.

Mobile Marketing Channel Selection Tool
A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.

Mobile Marketing Maturity Assessment
A self-assessment to evaluate your organization’s mobile marketing maturity.

Online Advertising ROI Calculator
We created the Online Advertising ROI Calculator to help you determine the ROI for pay-per-click advertising campaigns.

Social media channel selection tool
Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

Tradeshow Evaluation Matrix
A matrix to rate and compare tradeshows based on weighted criteria.