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TOC: Mar Letters

http://link.springer.com/journal/11002/26/1 The adoption of customer service improvement practices –Peter R. Dickson Advertisement Bidding behaviors in charity auctions –Peter T. L. Popkowski Leszczyc, Chun Qiu, Shenyu Li & Michael H. Rothkopf Consumer reactions to business-nonprofit alliances: Who benefits and when? –Caglar Irmak, Sankar Sen & C. B. Bhattacharya Exploring the small movie profitability puzzle –Dongling Huang, […]

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