TOC: J Mar Res


Journal of Marketing Research, 52(3)

Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013
Jan-Benedict E.M. Steenkamp and Alberto Maydeu-Olivares [Publisher] [Google Scholar]

Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
Zhenfeng Ma, Tripat Gill, and Ying Jiang [Publisher] [Google Scholar]

Do Firms Endowed with Greater Strategic Capability Earn Higher rofits?
Bo Zhou, Carl F. Mela, and Wilfred Amaldoss [Publisher] [Google Scholar]

The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice
Kurt A. Carlson, Jared Wolfe, Simon J. Blanchard, Joel C. Huber, and Dan Ariely [Publisher] [Google Scholar]

Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions
David Disatnik and Yael Steinhart [Publisher] [Google Scholar]

Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
Pedro M. Gardete [Publisher] [Google Scholar]

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment
Paul R. Hoban and Randolph E. Bucklin [Publisher] [Google Scholar]

Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
Jordan Etkin, Ioannis Evangelidis, and Jennifer Aaker [Publisher] [Google Scholar]

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms
Eric (ER) Fang, Xiaoling Li, Minxue Huang, and Robert W. Palmatier [Publisher] [Google Scholar]