TOC: J Brand Man


Journal of Brand Management, 22(2)

A comprehensive framework of brand name classification
Sunny Arora, Arti D Kalro and Dinesh Sharma [Publisher] [Google Scholar]

The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
Riza Casidy and Walter Wymer [Publisher] [Google Scholar]

I love to hate you: Loyalty for disliked brands and the role of nostalgia
Melike Demirbag-Kaplan, Cansu Yildirim, Selin Gulden and Damla Aktan [Publisher] [Google Scholar]

Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
Purvi Shah [Publisher] [Google Scholar]