Corporate Social Responsibility and Irresponsibility
Mariia Koval & Shekha Misra seek unpublished work on corporate social responsibility, corporate social irresponsibility, and firm performance
dialogArchive
Type: Dialog
The Big Picture
Thomas Gruen seeks dialog with others who have adopted the text Marketing Management: The Big Picture
dialogChoice of Research Agenda
Noha El-Bassiouny asks for 10 minutes of your time for a survey on choosing a research agenda
dialogInfluencer Marketing
Vivek Astvansh would like to begin a dialog with anyone teaching a course in Influencer Marketing
dialogFinTech, Cashless Payment, Peer-to-Peer
Pia Albinsson seeks unpublished articles on these topics and related regulations
dialogNPD and Brand Management
Jeffrey B. Schmidt is looking for syllabi for PhD-level courses in New Product Development/Management and/or Brand Management
dialogPandemic and Digitalization: The Impact on Scientists
Magdalena Bekk asks for your help in a study on the pandemic, and the resultant increased use of digital technologies, on research output
dialogInterview + Tribute
An interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday
dialog