INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Dialog

Author: Herbert Jack Rotfeld

Many business pundits talk of the inevitable death of television advertising, or the end of ad-supported programs. Well, if they die, it will be from self-inflicted wounds. The advertising business claims to employ teams of communications geniuses, but to judge them by their decisions, they are idiots. Let me explain.

Read the commentary at:

https://www.mediapost.com/publications/article/365149/the-suicide-of-ad-supported-television.html