NPD and Brand Management
Jeffrey B. Schmidt is looking for syllabi for PhD-level courses in New Product Development/Management and/or Brand Management
dialogArchive
Type: Dialog
Pandemic and Digitalization: The Impact on Scientists
Magdalena Bekk asks for your help in a study on the pandemic, and the resultant increased use of digital technologies, on research output
dialogInterview + Tribute
An interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday
dialogWagner Kamakura Goes Emeritus
Wagner Kamakura offers a bit of advice on his way to Professor Emeritus of Marketing
dialogNews from the University of Westminster
An update from Westminster Business School including news about the PhD program
dialogCultural Orientation
Xiaoling Guo and Yinlong Zhang seek studies related to the role of cultural orientation in the relationship between customer loyalty and financial performance
dialogMotives for Charitable Giving
Cassandra Chapman, Jessica Spence, Matthew Hornsey, and Lucas Dixon seek manuscripts for a meta-analysis
dialogBrand Equity and Its Effects
Mike Nguyen seeks manuscripts on the effects of brand equity for a meta-analysis
dialogGroup Projects
Rob Peterson asks about cutting-edge methods for holding team members accountable
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