The Big Picture
Thomas Gruen seeks dialog with others who have adopted the text Marketing Management: The Big Picture
Author: Thomas Gruen
I am looking for other faculty who have adopted the text “Marketing Management: The Big Picture” for their classes and would be interested in forming a group that would discuss teaching methods for it.
Thomas W. Gruen, Ph.D.
Professor of Marketing
Peter T. Paul College of Business and Economics 370A
University of New Hampshire
Durham, New Hampshire, USA 03824
(O) +1 603-862-3360