Teaching Applied Digital Marketing
Christina Inge initiates a dialog on teaching hands-on digital marketing
dialogArchive
Type: Dialog
The Green Gap Project
An invitation to a large-scale science project on the gap between what consumers say and what they do
dialogAI In Principles of Marketing
Miguel Ángel Zúñiga is interested in how AI is being integrated into the curriculum
dialogWho Went Where?
Calling all 2026 graduates and those accepting a position during the 2025–2026 Marketing job market cycle
dialogThe Effect of AI on Consumer Trust
Alshaimaa Alanadoly seeks unpublished studies looking at this relationship
dialogNew Executive Directors at MSI
PK Kannan and Wendy Moe are the new Co-Executive Directors of the Marketing Science Institute
dialogPsychophysiological or Neurophysiological Variables
Vivek Astvansh seeks working papers with psychophysiological or neurophysiological measures
dialogCompulsive Buying
Lisa Christen is looking for unpublished manuscripts on shopping motives in the context of compulsive buying behavior
dialog