Archive

Category: Marketing Strategy

Brand Equity and Its Effects

Mike Nguyen seeks manuscripts on the effects of brand equity for a meta-analysis

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May 19, 2021

J Mar Man

Journal of Marketing Management, Volume 37(5

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May 16, 2021

J Strategic Mar

Journal of Strategic Marketing, 29(4)

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May 9, 2021

J Prod Brand Man

Journal of Product & Brand Management, 30(3)

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May 9, 2021

J Poli Economy

Journal of Political Economy, 129(5)

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May 2, 2021

J Mar Man

Journal of Marketing Management, 37(3/4)

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May 2, 2021

American Econ Rev

American Economic Review, 111(5)

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May 2, 2021

J Man Studies

Journal of Management Studies, 58(3)

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Apr 26, 2021

J Brand Man

Journal of Brand Management, 28(3)

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Apr 26, 2021

Brands and Activism

Special issue of the Journal of Brand Management; Deadline 31 Jan 2022

calls-journals

Apr 22, 2021