J Mar Man


Journal of Marketing Management, 37(3/4)


Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations


Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations
Susan Dobscha & Jacob Ostberg [Publisher] [Google Scholar]

Complex contradictions in a contemporary idealised feminine body project
Shelagh Ferguson, Jan Brace-Govan & Bridget Welsh [Publisher] [Google Scholar]

From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising
Rachel Campbell, Olivia Freeman & Valerie Gannon [Publisher] [Google Scholar]

Gender categorisation in representational market practice |
Riikka Murto [Publisher] [Google Scholar]

Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
Edita Petrylaite & David Hart [Publisher] [Google Scholar]

Advertising: should creative women be expected to ‘fake it?’
Helen Thompson-Whiteside, Sarah Turnbull & Liza Howe-Walsh [Publisher] [Google Scholar]

1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment
Laurel A. Steinfield [Publisher] [Google Scholar]


Navigating the job market with gender research
Abigail Nappier Cherup [Publisher] [Google Scholar]

‘Revolution is a woman’ – the feminisation of the Arab spring
Hounaida A. El Jurdi & Nacima Ourahmoune [Publisher] [Google Scholar]

Patriarchal marketing and the symbolic annihilation of women
Lauren Gurrieri [Publisher] [Google Scholar]

Gender studies in consumption, marketing, markets, and market organisation: we’ve come a long way, and the varied paths ahead never have been more important
Lisa Peñaloza [Publisher] [Google Scholar]

Reinscribing gender: social media, algorithms, bias
Jonathan E. Schroeder [Publisher] [Google Scholar]

Lessons from #MeToo: a critical reflective comment
Alexander S. Rose [Publisher] [Google Scholar]

Storytelling beyond the ivory tower
Linda Tuncay Zayer [Publisher] [Google Scholar]