INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://link.springer.com/journal/41262/volumes-and-issues/28-3

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger
—Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula, Anna-Maija Pirttilä-Backman [Google Scholar]

Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty
—Eun-Ho Kim, Dongho Yoo, Sun-Jae Doh [Google Scholar]

Biomorphic visual identity of a brand and its effects: a holistic perspective
—V. U. Vinitha, Deepak S. Kumar, Keyoor Purani [Google Scholar]

It’s all about the brand: place brand credibility, place attachment, and consumer loyalty
—Bernd F. Reitsamer, Alexandra Brunner-Sperdin [Google Scholar]

The effects of cultural distance on online brand popularity
—Moon-Yong Kim, Sangkil Moon [Google Scholar]

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
—Pengji Wang, Adrian T. H. Kuah, Qinye Lu, Caroline Wong, K. Thirumaran, Emmanuel Adegbite, Wesley Kendall [Google Scholar]

Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
—Fernanda Muniz, Francisco Guzmán [Google Scholar]