INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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The dimensionality of the market orientation construct
—James M. Crick [Publisher] [Google Scholar]

Gender and the CMO: do the differences make a difference? |
—Christine Pitt [Publisher] [Google Scholar]

CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity
—Madhurima Deb, Vinay Kumar Sharma & Vibhas Amawate [Publisher] [Google Scholar]

Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
—Jun-Hwa Cheah, Hiram Ting, Park Thaichon, Kim-Shyan Fam & Martin Bazylewich [Publisher] [Google Scholar]

A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media
—Aman Abid, Paul Harrigan & Sanjit Roy [Publisher] [Google Scholar]