INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’
—Kelly Pemberton & Jennifer Takhar [Publisher] [Google Scholar]

Raising the dead: on brands that go bump in the night
—Stephen Brown, Anthony Patterson & Rachel Ashman [Publisher] [Google Scholar]

Echoing the golden legends: storytelling archetypes and their impact on brand perceived value
—Stéphane Ganassali & Justyna Matysiewicz [Publisher] [Google Scholar]

Rethinking non-profit brands through a volunteer lens: time for B2V
—Sarah-Louise Mitchell & Moira Clark [Publisher] [Google Scholar]

Acculturation and apparel store loyalty among immigrants in Western countries
—Md Ashaduzzaman, Charles Jebarajakirthy, Manish Das & Amit Shankar [Publisher] [Google Scholar]

Experiencing ethical retail ideology in the servicescape |
—Maria Pecoraro, Outi Uusitalo & Anu Valtonen [Publisher] [Google Scholar]

Constructing the moral geographies of educational dark tourism
—Emma Dresler & Jochen Fuchs [Publisher] [Google Scholar]

(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies
—Benjamin Rosenthal, Flavia Cardoso & Carla Abdalla [Publisher] [Google Scholar]